PSK's MAIN ACTIVITIES
HEALTHY BEHAVIOR CHANGE
PSK encourages healthy behaviors by ensuring poor and vulnerable populations are equipped with the opportunity, ability, and motivation to make healthier choices. PSK uses a variety of Behavior Change Communication (BCC) strategies and social marketing techniques to position products and services with messages that promote knowledge and reinforce healthy behaviors. This information provides specific groups with what they need to make smart decision about their health.
MEDICAL DETAILING PROJECT
PSK’s Medical Detailing Officers have used one-to-one interaction to help private providers to encourage more of their clients to adopt safe and Ministry of Health recommended products, as well as to improve their counseling skills. These Medical Detailing Officers have a medical background and are well equipped to support all of PSK’s health interventions. We conduct monthly or bi-monthly visits to pharmacies and clinics.
TOTAL MARKET APPROACH
PSK continues to take a Total Market Approach (TMA) in Cambodia, which considers the role of all market sectors as the economy evolves over time. This approach has helped PSK retool its social marketing programs to ensure that Cambodians’ universe of need for health products and services is met sustainably with limited donor resources. TMA takes into account the need for low-income and vulnerable populations to have convenient access to free or low-cost products while encouraging commercial sector growth-a more sustainable market-by serving consumers who can afford market prices. PSK was entrusted by the Ministry of Health (MOH) to lead the first ever population-based contraceptive project estimates up to 2020. Consequently, the MoH has renewed its commitment to increasing the allocation of the national budget for contraceptive supply from 2015 onwards.
UNITED HEALTH NETWORK (UHN)
PSK has helped create and sustain a network of local partners to work in HIV/AIDS, reproductive health and child survival. PSK ensures that local partner NGOs have the resources, skills, techniques, and products to conduct social marketing and targeted behavior change interventions with at-risk populations, women of reproductive age, and mothers or care givers of children under five years. This is done through extensive trainings and capacity building as well as monitoring and evaluation. The UHN program currently provides sub-grants to 5 NGOs for HIV prevention 9 NGOs for Reproductive Health and 6 NGOs for Child Survival activities.
Community Mobilizer (CM) is to support a family planning and reproductive health program through interpersonal communications (IPC) with women reproductive age (WRA). IPC is an effective form of communication that takes place between a trained community mobilizer and a member or several members of a specific target population. The goal of the interaction is to support behavior change by addressing the underlying causes of health risks that are specific to the target population. PSK’s reproductive health IPC program is conducted through small size discussion groups, one-on-one talks with women, home-based visits and small group interactive workshops. The objective of these interactions is to provide WRAs with accurate information on family planning options, advise them of the availability of quality family planning services, and increase demand for these services.
People engaging in HIV/AIDs high-risk population, women of reproductive age, mothers and care givers of children under five years, forests workers in malaria-endemic areas, adults and children living in malaria-endemic areas.
Reproductive Health, HIV, Malaria, and Child Survival